About Rise
RISE was born out of a relentless passion for jet skiing and a bold vision to redefine the sport. Fueled by cutting-edge innovation and uncompromising quality, RISE has evolved into a premium brand that drives riders to dominate the water, shatter performance boundaries, and inspire the next wave of extreme athletes.
Rise watercraft Freeride freestyle
Our Mission
At RISE, we aim to shape the future of freeride and freestyle jet skiing by crafting tailored solutions for those who live to ride. Our focus is on pushing the sport forward—developing innovative gear that enhances performance and helps athletes break new ground on the water.
We’re committed to building more than just exceptional equipment; we’re fostering a global culture of riders who share a passion for progression, freedom, and the pursuit of excellence.
Discover our history
1996
Pierre Maixent discovered jet skiing in the southwest of France, instantly falling in love with a sport that combined his two biggest passions: action sports and high-powered machines. By 1999, he entered his first competitions in the Freeride Runabout category, marking the start of a promising career.
2002
Pierre transitioned to the Stand-Up category, the pinnacle of freeride jetskiing. This shift marked an important step in his career, giving him the opportunity to develop his skills and refine his approach on the European circuit. At the same time, he secured contracts to perform shows in wave pools around the globe, gaining valuable experience by riding daily for extended periods and continuously improving his riding.
2005 - 2016
During this defining era, Pierre made a strong impact on freeride sports, earning 7 World Freeride Championships, 15 national titles, and 2 Australian Championship titles. Known for his creativity and technical skill, he helped push the sport’s boundaries with signature tricks like the barrel roll reentry, madonna, superflip, heelclicker flip, and, of course, the legendary double backflip. These standout performances played a key role in shaping his reputation as a respected figure in the freeride community.
MX100 FACTORY
In 2008, Pierre launched MX100 Factory, a cutting-edge workshop specializing in custom jets, parts, and accessories for freeride and freestyle riders. With his unmatched expertise, he partnered with top brands, taking on a key role in product development while helping to shape the sport by sponsoring events, organizing competitions, and pushing freeride into the mainstream. Along the way, he also shared his knowledge by training lifeguards, coaching elite competitors, and working with VIP clients around the world. Today, Pierre channels his experience and bold vision into his new brand, RISE.
Why Choose Us
At RISE, we combine unmatched performance, premium craftsmanship, and a deep passion for jet skiing to offer a product and experience like no other. Here’s what sets us apart :
- Next-level performance : our jet skis are engineered with the most advanced technology to deliver peak performance and reliability in any condition.
- Precision craftsmanship : every RISE jet ski is built to exacting standards, ensuring exceptional quality, durability, and attention to detail.
- Customization like no other : with the widest range of design options, RISE lets you create a jet ski that’s as unique as your style and riding goals.
- A team that inspires : our riders are the face of the sport—bold, skilled, and authentic. They represent the passion and energy that define RISE.
- Rooted in freeride spirit : we stay true to the origins of jet skiing, championing creativity, freedom, and a sense of adventure in everything we do.
